They're "Serious About Social Media"

Really, serious. "At Sprout [they] revel in the fact that social media is a crucial component of brand and customer relationships" and therefore offer their software as the means by which a business can organise and analyse the response to their social media profiles in order to effectively utilise these social media resources to the fullest extent (Sprout 2013).


Sproutsocial is a "powerful social media software" which enables the user to manage their social media profiles on websites such as Facebook, Twitter, and Google+ by streamlining all notifications into One Inbox so that the user may view the information from all their social channels and profiles together.

Sprout allows the user to Publish To Multiple Accounts from the one place and as it is built for team use, meaning the account owner is able to add or remove team members and collaborators as necessary. 

The account owner will have the ability to Forward Messages from customers to the appropriate people/departments, create and manage a Team Calendar, and view Drafted Posts from all team members before publishing.

However, perhaps most importantly, Sprout's Analytics allows the user to easily track the response to their social media profiles by presenting them with information regrading the amount of new followers, new fans, retweets and mentions gained from their social media efforts.

Saunders claims that "this Sprout Social review should be a pivotal weapon in your marketing arsenal", stating that "it is a simple, effective way to manage your social media efforts" (Saunders 2013).

Concurring with Saunders, I believe that Sprout can be an incredibly useful tool for businesses, especially smaller businesses, in helping them effectively utilise and organise their online presence. It will be a great aid in creating, managing and maintaining direct dialogue between businesses and their customers and, especially with the addition of a handy dandy Extension App for mobile use, it has the potential to really benefit the user in their efforts to not only monitor followers, but also engage new ones.

Sproutsocial: 'Engage, Publish, Analyse'